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Buying Gold - The Reasoning
People have actually been captivated by gold for thousands of years, by the method it never taints and by its distinct color.

Sadly, gold is worthless in engineering terms, except for plating electrical contacts, to guarantee they never stain and lose their conductivity. The metal is too soft, with too low a tensile strength to be used for much besides lockets and rings.

As an investment however, gold is a different story entirely. Why do people buy gold? It has zero intrinsic value.

Gold rates rise and fall, according largely to the degree of worry that individuals have about the future. When war looms gold rates skyrocket.

When financial conditions are good, inflation low and work rate high, gold rates fall. Under these conditions there are financial investments that are probably going to produce a better return than holding gold bars.

People buy gold since they fear the inflation and catastrophic share price collapse that generally accompanies war and political uncertainty. They purchase gold due to the fact that they think gold will hold its worth.

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